Tuesday, March 5, 2019

Make Money From Your Music Videos on Social Media Sites Like Instagram But You Need an ISRC Number!


Did you know that you can get paid royalties from social media sites like Instagram when your music & lyric videos are streamed on these sites. In order to track these royalties, your music video must have an ISRC number embedded into the master file! If you use Instagram to promote your music then you definitely don’t want to miss out on this!

In the past, music videos were strictly for promoting songs. Nowadays, they are considered their own form of art. Therefore, you can collect royalties from your music video or lyric video when streamed on social media platforms like Facebook. However, you can only do so if you have an embedded ISRC number. You can see more info here on YouTube.

Web ‘n Retail is licensed by the RIAA to issue and embed ISRC numbers into your master audio and music video files.  We have been in business for over 25 years helping musicians with specific challenges that they face in their careers and in the ever changing music landscape. For more information, click here: www.MusicMarketingBYWebnRetail.com/ISRC-Number.

Thursday, February 28, 2019

Collect Royalties From Sites Like Facebook and Youtube BUT Only IF You’ve Embedded an ISRC Number to Your Music Videos


Get paid for your music or lyric videos on Facebook and YouTube, only if you have an embedded ISRC number. An ISRC number tracks your playable streams turning your quality work into revenue or in other words, royalties.

Music and lyric videos in the past were considered for promotional use only. This has evolved as well as collection of royalties. You can now collect additional royalties from music videos, and lyric videos on streaming platforms such as Facebook and YouTube. The only requirement is to have an embedded ISRC code in those videos. ISRC (International Standard Recording Code) is a essential part of your master file in order for you to collect royalties. The ISRC number is tracked online and is reported to your distributor and those distributors would send out royalties accordingly. For more information, check with your distributors and PROs (Performing Rights Organization). You can also learn more info on YouTube.

To add an ISRC Code to your master audio and music video files, you must get one from an RIAA  licensed vendor. Web ‘n Retail is licensed to do so. In addition, Web n’ Retail is a music marketing agency and has helped musicians with marketing campaigns for over 25 years. For more information, click here: www.MusicMarketingBYWebnRetail.com/ISRC-Number.


Wednesday, February 20, 2019

Make MORE Money Online for Your Music Videos on Video Streaming Platforms like YouTube


Video Streaming sites like YouTube or Vimeo are paying royalties for your music videos and/or lyric videos only if you have an ISRC number embedded in your master video file. Most music distributors usually issue ISRC only for audio tracks rather than your video files so if you also want to GET PAID for your music videos, you need an ISRC embedded in your video file as well!

YouTube does in fact already have their own monetization system in place but what they don’t tell you is that it is possible for you to collect additional royalties not just from your uploaded videos. If your music video does in fact hold an ISRC number, then you will get royalties from your Performing Rights Organization, PRO (ASCAP, BMI, etc), and/or your distributor separate from the money YouTube already pays out to you through their system.

Whether you have a music video, a live concert video or a lyric video, it is a good habit to embed ISRC numbers to your master video files before posting the video ANYWHERE. Web ‘n Retail is licensed by the RIAA to not only issue ISRC numbers but we also fully embed the ISRC to your masters along with ALL your metadata that you may have (including a cover image) . For more information click here: www.MusicMarketingBYWebnRetail.com/ISRC-Number.

Tuesday, February 12, 2019

Are Your Songs Making Money From Music Video Streaming on Youtube?






Did you know that your songs on YouTube   that accompany your music video (whether a lyric or conceptual video)   pay royalties?  BUT…ONLY IF YOU HAVE AN ISRC NUMBER embedded in your master file. Most musicians (and distributors) believe(d) you only needed an ISRC number for an audio track but those days are over.  You now need one for your music videos IF YOU WANNA GET PAID!

 There’s several different kinds of royalties (all of which is really confusing) but there’s no question that you get royalties for streaming of your music videos (ask your PRO for definition on this). 

 These days, there’s also some new royalties from OTT (“over-the-top”) streaming delivery (ie; smartphones, Playstations, smart TV’s, etc.) – however – no one I asked (and I asked a LOT of professionals in the “industry”) seem to be clear on just how those are being paid or who is paying them.  The most likely answer is through your distributor (Universal, Sony, CD Baby, Tunecore, etc.) and also through your PRO (ASCAP, BMI, etc.). 

 So, regardless of where the money is coming from, wouldn’t you rather be positioning your art to earn you money – than not?  Then get an ISRC number embedded into your video.  It only costs $57.  You can get one here: www.MusicMarketingBYWebnRetail.com/ISRC-Number . 


Friday, May 2, 2014

How Can Indie Artists Concentrate on Their Music When There Are so Many Music Marketing Activities to Take Care Of?





Music Marketing activities take up a lot of time and require knowledge of how marketing works best.  While that time, is crucial for an Indie Artist so are the marketing tasks that need be done.  How do you stand out amongst the more than 28 million tracks on iTunes especially since there are approximately 100,000 being added every day? The most cost efficient method is to delve into a Music Marketing campaign.   I bet some of the indie musicians reading this are saying “but that costs a lot of money”…but it doesn’t.  What it costs is TIME to implement the campaign; and the knowledge to know what you are doing!

Being talented and letting people know about your talent are two very different things!  Getting your music exposed to the right listeners (that like your genre) will help you to grow your fan base, sell more tickets to shows where you can sell merchandise, etc. Being in touch regularly with your fans and potential fans is paramount for the future of your career.  Not only does communicating regularly with them breed loyalty but also word-of-mouth and further exposure.  Now, more than ever, it’s very important to have an email list of fans (at least 75% of your revenue will be from the people on your fan list), but also friends/fans/followers, etc. on social media as that is now the gauge for getting a booking agent, manager, getting signed to a label, etc.

But, let’s face it.  There are only so many hours in the day and you can’t be the best at everything you try to master.  So if you are looking for an alternative to doing it yourself, check our www.MusicMarketingByWebNRetail.com and Facebook here: http://bit.ly/WnR-Facebook.

Tuesday, September 4, 2012

Web 'n Retail Interviews on KDOW AM 1220 about Online Blogging Campaigns



On August 25th, on radio station KDOW in the Bay Area “The Wall Street Business Network”, Gale Rosenberg, President of Web ‘n Retail, participated on the live radio show PUNCH: Media and Marketing Made Easy with host Erika Taylor-Montgomery. The subject at hand was Online Marketing 101 - a subject that Ms. Rosenberg lectures about at UCLA and Loyola Marymount University.

Ms. Rosenberg was asked about what elements exist in the “online marketing” arena, to which she replied “eBlasts, blogs, Online website marketing by posting on forums/bookmark sharing services/news aggregators, social media like facebook, online press release distribution and SEO are the most basic that come to mind.”

The interview primarily focused on the most popular service that Web ‘n Retail offers, Viral Blogging Campaigns. These campaigns drive traffic to a website or other URL via blog postings on forums, bookmark sharing sites and news aggregators. She provided definitions for each type of site and cited examples by name that fit into each category. As well as information on how to find the sites, register, and post information that helps promote your product or service.

It’s worth taking a listen to. Here is a link: http://soundcloud.com/purpledarts/kdow-am1220-interview-online

Tuesday, August 21, 2012

Gale Rosenberg, Owner of Web ‘n Retail Interview on KDOW 1220am “The Wall Street Business Network”, to air on Specialty Show “Punch! Media and Marketing”


Coming this Saturday August 21, 2012, Gale Rosenberg will be featured on “Punch! Media & Marketing Made Easy” on KDOW 1220am from 3:00 – 4:00pm PST.  She will be discussing various tactics useful for a successful online marketing campaign including blogging, social Media, and Web PR.

Gale Rosenberg


The President of the Rock 'n Retail since 1991, Gale Rosenberg has over 30 yeas of Marketing experience including positions held at J. Walter Thompson Advertising, Orenstein/Savage Advertising, Billboard Magazine, Mix Magazine, ABC & MCA Records, PolyGram Distribution and Wherehouse Entertainment Corporation.  She launched Web ‘n Retail in 1994 which was a pioneer of the time by being one of the first companies to utilize the internet for online music marketing.  She has also been a regular lecturer at UCLA & Loyola Marymount University on the subject of Online Marketing for the past 3 years as well as a coach for businesses and individuals on the subject.

Punch! Media & Marketing Made Easy


PUNCH! Media & Marketing Made Easy is a live, hour-long talk radio show dedicated to educating businesses on everything related to public relations, marketing, social and traditional media, branding and more.  The show is hosted by Erika Taylor Montgomery, CEO of Three Girls Media & Marketing Inc, an award-winning public relations and social media management agency specializing in working with small and emerging companies nationwide.  

You can listen to the interview live on KDOW 1220am if you are located in near the Bay Area or online at http://www.kdow.biz/