On August 25th, on radio station KDOW in the Bay
Area “The Wall Street Business Network”, Gale Rosenberg, President of Web ‘n Retail,
participated on the live radio show PUNCH: Media and Marketing Made Easy with
host Erika Taylor-Montgomery. The subject at hand was Online Marketing 101 - a
subject that Ms. Rosenberg lectures about at UCLA and Loyola Marymount
University.
Ms. Rosenberg was asked about what elements exist in the
“online marketing” arena, to which she replied “eBlasts, blogs, Online website
marketing by posting on forums/bookmark sharing services/news aggregators,
social media like facebook, online press release distribution and SEO are the
most basic that come to mind.”
The interview primarily focused on the most popular service
that Web ‘n
Retail offers, Viral Blogging Campaigns. These campaigns drive traffic to a
website or other URL via blog postings on forums, bookmark sharing sites and
news aggregators. She provided definitions for each type of site and cited
examples by name that fit into each category. As well as information on how to
find the sites, register, and post information that helps promote your product
or service.
It’s worth taking a listen to. Here is a link: http://soundcloud.com/purpledarts/kdow-am1220-interview-online
